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Just For Men Rolls Out New Campaign

TV, outdoor, social, digital, ambassador/influencer program and direct-to-consumer activations.

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By: Christine Esposito

Editor-in-Chief

Just For Men has unveiled a new advertising campaign, “Be The Better Man,” which encourages men to be unapologetic about grooming and to take charge of their appearance to empower men to look and feel their most confident.  According to privately-held Just For Men owner Combe, Inc., the campaign exemplifies Just For Men’s belief that there is more than one way to be a man, and that stereotypes of the past – including the notion that grooming is solely the territory of women – no longer apply.  ...

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